Discover Consumer Needs
I need to explore the articulated, unarticulated, and emergent needs of consumers.
In a nutshell consumers purchase solutions that reduce the tension between what they have and what they think they need. The challenge, and opportunity lies, in understanding the broadest scope how to meet or develop the needs of consumers.
The Need Product Development Grid below was created to show the need to explore:
The grid also suggests that increases in market share may be gained in two ways:
There are many ways our clients engage us in the development of new products and services. Those typically range from concept development sessions using our expert facilitation services to in-the-field exploration of consumer's unarticulated needs.